An (optional) Introscreen on startup
By this, I mean for the sake of clarification, less digging through into individual pop ups, and effectively telegraphing these sections that may go unnoticed to the users. Have an optional introscreen on startup, that could say display sub panel categories all on the one single page including for example: the individual links to guides to the expert mode, deep click, profile settings and mappings etc. A changelog section dedicated to the "What's new in this version", to directly notify users of any changes done if interested rather then just click "check for new updates" now and again. Or even contain useful links to the Swiftpoint community tab, professional range knowledge base, and their YouTube channel perhaps.
I will admit that the suggestion is derived from another small company's software Wooting, who has made their own fantastic software for keyboards. But I think these ideas could complement the Z and even the TRACER very nicely software side.